Privacy Policy
Last Updated: May 3, 2026
1. Introduction
MioBP ("we," "our," or "us") is committed to maintaining the highest standards of privacy and data security. This policy outlines how we handle your cardiovascular data and personal information. **Crucially, MioBP does not sell your health data to third parties.**
2. Information We Collect
Health & Vital Signs
We collect and process heart health data to provide our tracking services, including:
- Systolic and Diastolic blood pressure readings.
- Heart rate (BPM) and pulse records.
- Medication adherence logs and schedules.
- Lifestyle context (e.g., stress levels, caffeine intake).
AI Camera & OCR Data
MioBP uses an AI-powered OCR (Optical Character Recognition) scanner to read physical blood pressure monitors. Images captured for this purpose are processed in real-time. We do not store original images on our servers; they are purged immediately after numerical data extraction.
Health Hub Data
With your explicit permission, we may read or write data to **Apple Health (HealthKit)** or **Google Health Connect**.
3. How We Use Your Data
Your data is used strictly for the following health management purposes:
- Visualising trends and generating cardiovascular health insights.
- Generating "Doctor-Ready" PDF and CSV reports for clinical use.
- Providing medication and measurement reminders.
- Syncing your history across authorised devices via your encrypted account.
4. Data Sharing & "No-Sale" Guarantee
We maintain a strict stance on data sharing:
- No Sale: We never sell your health data to advertisers, data brokers, or third parties.
- No Marketing: We do not use health data for targeted advertising or user profiling.
- No Financial/Insurance Use: We do not share health data with insurance providers or credit bureaus for creditworthiness assessments.
5. Health Connect Limited Use Disclosure
6. UK & EU Data Rights (GDPR Compliance)
As we operate within the UK, we adhere to the UK GDPR. You have the following rights:
- Right to Access: Request a copy of all data we hold about you.
- Right to Erasure: The right to have all your health data permanently deleted.
- Data Portability: The right to receive your data in a structured, machine-readable format (CSV).
7. Your Rights & Data Deletion
You have the right to access, export, or delete your health records at any time. To delete your account and all associated data, you may:
- Navigate to Profile > Delete Account within the MioBP app.
- Visit our automated deletion portal at miobp.com/delete-data.
- Email your request to support@miobp.com.
Upon account deletion, all personal and health data is purged from our active databases within 30 days.
8. Contact
For any privacy-related inquiries, please contact our support team at support@miobp.com.